Shifts in Customer Relationship
نویسندگان
چکیده
Companies require building and maintaining customer relationships to achieve excellence in the digital age. should be selective develop with loyal profitable customers discourage unprofitable continue doing business them. developing interactive which are mutually beneficial understanding growing importance of consumer-generated marketing age online domains forming relationships. They respect public policies like consumer security privacy, have knowledge rights, those rights win trust. Firms preference programs strengthen bondage passionate attract potential buyers convert them into regular customers. All such strategies will help companies understand shifting nature age, build in-depth relationships, succeed tough environment,
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ژورنال
عنوان ژورنال: International journal of applied management theory and research
سال: 2022
ISSN: ['2572-4827', '2572-4819']
DOI: https://doi.org/10.4018/ijamtr.2022010102